Case Study · Beauty
Makeup Brush Brand Launch: 200 pcs, 10-Day Delivery
How a beauty entrepreneur broke through the 1,000-piece MOQ barrier and launched on schedule with just 200 custom packaging units.
200 pcs
First Batch
10 Days
Sample to Delivery
Same Day
Material Sample
3 Days
Print Sample
Background
A beauty entrepreneur launching a private-label makeup brush brand faced a familiar dilemma: existing suppliers universally required MOQs above 1,000 pcs, with sampling cycles stretching to two weeks. For a new brand that had not yet validated market demand, this meant high inventory risk and significant capital pressure. The client needed packaging that could reflect the brand identity and be ordered in small batches for market testing.
Challenges
- Traditional packaging factories require 1,000+ pcs MOQ — unaffordable for new brands
- Brand launch timeline fixed — packaging had to be delivered within 10 days of sample approval
- Small-batch orders often deprioritized by large factories — quality concerns
- Packaging needed to carry full brand visual identity — no design compromises
Solution
Bejan provided a tailored solution addressing each pain point:
- Low MOQ in action: Accepted just 200 pcs for the first batch — folding carton MOQ starts at 100 pcs
- Express sampling: Material samples confirmed the same day, print samples within 3 days
- 10-day delivery: Strictly controlled timeline from sample approval to shipment
- Full QC: ISO 9001 quality management applied regardless of batch size
Results
- ✅First batch of 200 pcs delivered on time, brand launched successfully
- ✅Packaging quality received positive consumer feedback
- ✅Client designated Bejan as long-term strategic supplier
- ✅Subsequent orders scaled to 1,000+ pcs
Key Takeaway: For new brands, a packaging supplier's MOQ flexibility and response speed are more critical than unit price. Product-specific MOQs (100 pcs for folding cartons, 500 pcs for rigid boxes) make custom packaging accessible without inventory risk.